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Bono: The Rebranding of America

by Nate on October 26, 2009

in Re-Posts

Bono in a provoking NY Times Op-Ed this weekend:

The world senses that America, with renewed global support, might be better placed to defeat this axis of extremism with a new model of foreign policy.

… That’s why America shouldn’t turn up its national nose at popularity contests. In the same week that Mr. Obama won the Nobel, the United States was ranked as the most admired country in the world, leapfrogging from seventh to the top of the Nation Brands Index survey — the biggest jump any country has ever made. Like the Nobel, this can be written off as meaningless … a measure of Mr. Obama’s celebrity (and we know what people think of celebrities).

… But the idea of America, from the very start, was supposed to be contagious enough to sweep up and enthrall the world.

And it is. The world wants to believe in America again because the world needs to believe in America again. We need your ideas — your idea — at a time when the rest of the world is running out of them.

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